Mr. Bubble

We partnered with Minnesota Public Radio to give people a reason to get out and discover more of MN. Through two original content series, Fish Out of Water and Land of 10,000 Oddities, four MN creators are taking audiences along for unexpected experiences, local history and the stories that make the state one of a kind.

The Ask:
Reach new audiences and inspire deeper engagement with MPR through a creator-led social pilot built to inform, entertain and encourage exploration.

My Role:
concept | creative strategy | social | influencer