adidas

With the running world converging on San Antonio for TRE 2025, we showed
up on local turf with San Antonio’s largest run club, putting new footwear to the test and celebrating the city’s run culture in true Texas fashion.

The Ask:
Energize San Antonio’s running community with a local-first activation that delivered real miles, real culture, and real social buzz.

The Results:
1,000 registrations
2x expected attendees
737k+ social impressions
250lbs BBQ eaten 🤠