Mr. Bubble

For Mr. Bubble’s 65th birthday, we made his biggest mess yet. The Smash & Splash Birthday Bash featured a 2,000-pound birthday cake created by Duff Goldman and Charm City Cakes, inviting kids to dive in, get messy and splash their way clean with Mr. Bubble.

The Ask:
Celebrate 65 years of Mr. Bubble in a way that gets a new generation talking.

The Results:
1.1B earned impressions
1.4M video views across social
50% increase in sales during activation